Ksenia Cherniya www.pexels.com
It is not just the front of the space that’s important; Everything is a part of the equation. From the arrangement of merchandise, to the lighting that accentuates it, to the packaging, it’s important to not let any detail go unnoticed.
Some creativity, strategic thinking and easy-to-implement design touches can help you design a pop-up space that converts customers and creates a memorable in-person experience.
As a creative entrepreneur you are expected to design your pop up space where you will need to apply interior design skills, visual communication, marketing tools and project management to enhance your idea/product(s) and to build new audiences.
This task will allow you to showcase and promote your idea/product(s) to specific customers and targeted audiences through the unique, engaging and temporary environment, yet often resulting with long term, lasting impressions. With the guidance you will learn how to visualise a space with a short, sustainable lifespan.
The document Task in the resources section will provide you with further information.
In order to complete the task you will be required to go to the resources section and look through the links which provides examples of how you can design your space.
You will need to remember this process is perfect for creatives of all disciplines wishing to run their own business and become more entrepreneurial and business minded. The process document will help you understand what your approach will be in designing your space in a cost effective, safe and sustainable way.
A pop-up shop is a savvy way to launch your idea/product(s) but also online engagement with your brand. While they require lots of planning, with an organised and process-driven approach, you can set yourself up in a matter of days.
Remember to set expectations for the type of pop-up experience you’re having — both internally and to your customers. The way you design your pop up is critical you need to ensure you can engage your audience and reach your audience with your design. The design provides the opportunity to engage with customers and passers by in a unique and immersive manner. Catch their eye and impress them!
- 1.8) I can identify the basic functions that a prototype should have to illustrate the value of my idea.
- 2.2) I can judge my strengths and weaknesses and those of others in relation to opportunities for creating value.
- 3.3) I actively face challenges, solve problems and seize opportunities to create value.
- 3.15) I can listen to other people’s ideas for creating value without showing prejudice.