Introduction
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Worldwide, we are observing new trends in the fruit and vegetable market. More and more people are looking for good-quality products and want to support a more sustainable approach. The coronavirus pandemic is accelerating this demand and we observe a larger segment of consumers who want to leave supermarkets to support the local economy.
But today's consumers are also part of a fast-moving digitally led world and expect personalization and simplicity when it comes to shopping. As a local retailer, you must offer as many services as possible to your clients and your digital platform will be a major asset in this quest. Indeed, people will definitely enjoy visiting your physical place on a regular basis to interact with you and get some good tips or seasonal recipes. But due to busy schedules, they will sometimes also appreciate going for a quick online shopping and make their order from your web platform.
Providing your customers with a complete user experience will help you stand out from the competition and grow your business. So, ready for the digital adventure? Let's go!
Task
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Before going to the technical aspect of how to create your online platform, there a couple of key questions that must be analyzed to make sure you are moving in the right direction.
Business opportunities: it is essential to identify business opportunities upstream so you can design an online interface that meets the real needs of your business and offers the best user experience.
Pick-up windows: your customer will be able to place his purchase online but it is important to let him know when and where he can pick-up his basket. It's up to you to define the number of slots in the week as well as location (at your physical space or via a network of drop-off points).
Home delivery: you have to decide whether you offer to your clients this option. They will very likely appreciate this personalized service, but as an entrepreneur, it's your call to analyze the pros and cons.
Geographical area: If you opt for home delivery, you must define the area in which you can offer this service. Having a return on your investment is important. Same if you think of establishing local partnerships. Remember to build a network in a reasonable catchment area.
We guide you through these essential questions and how to open your website in the next section.
