Photo by creativeart from
Photo by creativeart from

Worldwide, we are observing new trends in the fruit and vegetable market. More and more people are looking for good-quality products and want to support a more sustainable approach. The coronavirus pandemic is accelerating this demand and we observe a larger segment of consumers who want to leave supermarkets to support the local economy. 

But today's consumers are also part of a fast-moving digitally led world and expect personalization and simplicity when it comes to shopping. As a local retailer, you must offer as many services as possible to your clients and your digital platform will be a major asset in this quest. Indeed, people will definitely enjoy visiting your physical place on a regular basis to interact with you and get some good tips or seasonal recipes. But due to busy schedules, they will sometimes also appreciate going for a quick online shopping and make their order from your web platform.

Providing your customers with a complete user experience will help you stand out from the competition and grow your business. So, ready for the digital adventure? Let's go!


Photo by Ketut Subiyanto from Pexels
Photo by Ketut Subiyanto from Pexels

Before going to the technical aspect of how to create your online platform, there a couple of key questions that must be analyzed to make sure you are moving in the right direction.

Business opportunities: it is essential to identify business opportunities upstream so you can design an online interface that meets the real needs of your business and offers the best user experience.

Pick-up windows: your customer will be able to place his purchase online but it is important to let him know when and where he can pick-up his basket. It's up to you to define the number of slots in the week as well as location (at your physical space or via a network of drop-off points).

Home delivery: you have to decide whether you offer to your clients this option. They will very likely appreciate this personalized service, but as an entrepreneur, it's your call to analyze the pros and cons.

Geographical area: If you opt for home delivery, you must define the area in which you can offer this service. Having a return on your investment is important. Same if you think of establishing local partnerships. Remember to build a network in a reasonable catchment area.

We guide you through these essential questions and how to open your website in the next section.


To best help you in this adventure, we have prepared plenty of materials that will answer your questions and offer you technical support.

  • Document ‘How to build your Grocery Basket website’
  • Document ‘Useful tips to go digital with your Grocery Basket’
  • And a bunch of online articles and videos!

Once you've taken the time to review these resources, it's time for action! We have selected three online tools that will allow you to go from theory to practice.

First, discover ‘Framebox’ and ‘Ninjamock’, two super cool websites to design the architecture of your website. No worries, no need to be an expert in web design, they are very user-friendly and you can easily create something nice in a very reasonable amount of time.

Another tool which will quickly become your best friend is ‘Smartmockups’. In addition to allowing you to develop the frame of your website, it offers a very interesting range of services to develop your brand identity and all the marketing materials you may need: posters, flyers, logos or business cards.



Recent news and the global pandemic are accelerating the transformation of the business model and it is important for you to increase your digital skills to have a competitive advantage and provide the best experience for customers. As you have seen in this module, no need for advanced skills, just motivation and lots of creativity for a great result.

Learning Outcomes

Competence Area 1: IDEAS & OPPORTUNITIES
  • 1.5 I can experiment with my skills and competences in situations that are new to me.
Competence Area 2: RESOURCES
  • 2.2) I can judge my strengths and weaknesses and those of others in relation to opportunities for creating value.
  • 2.5) I can anticipate the feeling of achieving my goals and this motivates me.
  • 2.21) I can use various methods, including social media, to communicate value-creating ideas effectively.
Competence Area 3: INTO ACTION
  • 3.4) I can describe my goals for the future in line with my strengths, ambitions, interests and achievements.
  • 3.8) I can identify different types of data that are necessary for monitoring the progress of a simple value-creating activity.