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The Social Marketer

The Social Media Marketer is a new professional profile that can optimize the interaction between small and medium enterprises and potential consumers boosting sales through a series of strategies: aesthetic product and establishment photographs, regular publications on social media and marketing campaigns aimed at targeted audiences.

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    Being a Social Media Marketer

    The Social Media Marketer is a new professional profile that can optimise the interaction between small and medium enterprises and potential consumers boosting sales through a series of online strategies on social media: regular posts, content generation, aesthetic product and establishment photographs, etc., actions aimed at concrete targeted audiences.

    Spotting Opportunities
    Self-Awareness & Self-Efficacy
    Taking the Initiative
    Planning & Management
    Learning through Experience
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    Planning your Social Media Strategy

    Not all your clients (the shops and businesses for which you work as a social media marketer) have the same advertising strategy, some have never even been advertised. You have to be aware that everyone has different needs for which you need different strategies and a large dose of empathy and communication skills to understand what they need and be able to give it to them. Connecting with your client is essential to sell your idea, to put in value your services and that your social media marketer strategy benefits them as much as possible. To do this you need to study your client and the market context beforehand.

    Spotting Opportunities
    Creativity
    Vision
    Motivation & Perseverance
    Mobilising Others
    Taking the Initiative
    Planning & Management
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    The Appropriate Network for Each Target Audience

    Each social network has a different consumer profile and they are also used in different ways. Some, such as Instagram, prioritise attractive visual content, others, such as Twitter, message, in Facebook the combination of image and message is a plus. Moreover, depending on age, some groups use some social networks more than others. Knowing the ins and outs of each one of them and being clear about the characteristics of the public to whom you want to transmit your message will be fundamental in your work as social media marketer.

    Spotting Opportunities
    Mobilising Others
    Planning & Management
    Coping with Uncertainty, Ambiguity & Risk
    Learning through Experience
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    Plan and Create Content

    The creation of content is one of the fundamental pillars of any digital strategy for a social media marketer. The quality and frequency of your content will make your business or product reach online customers by creating engagement. Each platform needs a different posting format even if the content is the same. That's why planning your content in social networks will allow you to take the time to produce the valuable content that your ideal customer is waiting for.

    Creativity
    Ethical & Sustainable Thinking
    Mobilising Others
    Planning & Management
    Working with Others

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